New PDF release: AIGA Professional Practices in Graphic Design

By AIGA, Tad Crawford

ISBN-10: 1581155093

ISBN-13: 9781581155099

"Provides definitive directions on all elements of the image layout business."--FYI

* Newly revised and extended model of an classic--5,000 offered!

* up to date! contains net, interactive, and eco-friendly layout, new laws

* each one bankruptcy written by means of an expert at the topic

Here’s the definitive consultant to expert company practices in photograph layout, now totally revised and up-to-date for the electronic age. up to date insurance of net, interactive, and movement images; eco-friendly layout; power repercussions of laws on Orphan Works; safety of fonts and software program; coping with inventive humans; utilizing expert support reminiscent of attorneys; and lots more and plenty extra. every one in-depth bankruptcy, masking such issues as expert relationships, charges, contracts, coping with huge initiatives, copyright and trademark matters, digital makes use of, and extra, has been written via an expert within the box. The newly revised AIGA usual shape for layout companies is incorporated for the ease of readers, besides an entire assets part. No dressmaker should still do company with no this complete, authoritative e-book.

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Additional info for AIGA Professional Practices in Graphic Design

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The wording used in a license agreement could be such that, in practice, it has a similar effect to an assignment. The key concept to understand is that rights may be exploited (usually in exchange for money) without necessarily being sold or permanently given away to someone else. For example, your 35 36 Learning the Lingo library could license the rights to a database even though your library has no permanent or ownership rights in that database. When you are involved with license agreements, you may hear the term “purchaser” of content being referred to in both assignment and licensing situations, even though there is no actual change of ownership in a license situation.

It is a license to use content, not a transfer of ownership. 2. ” Not long ago, a librarian was responsible for providing access to information. However, with the proliferation of electronic content, librarians are often called upon to negotiate licenses. Licensing has now become a part of the job for many librarians, as well as for those working in archives and museums. In many situations, librarians are more experienced than lawyers in licensing, as they often deal with licensing on a daily and practical basis.

However, you should not have to take positive steps to police the use of licensed content. Always keep in mind that just because the content owner presents you with a license, you do not have to agree to everything in that license, and in certain areas you should insist that unreasonable obligations on your part be deleted from the license. Demystifying the Licensing Experience 33 8. ” This is not necessarily true. You may be asked to track usage of the licensed content by your patrons, which could raise a question of privacy.

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AIGA Professional Practices in Graphic Design by AIGA, Tad Crawford


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